ISM Training & Qualifications

The ISM is recognised by the UK Government’s regulator OFQUAL as an awarding organisation to offer qualifications in Sales and Sales Management. Our qualifications combine the practice and principles of sales management to offer universal relevance, whatever sector, organisation or country you work in.

They are based on principles that set out the knowledge, skills, and behaviours expected of competent sales professionals. The programmes are designed to accommodate every potential salesperson along their career path from the earliest stages through to when they are at true exponents of their craft.

Our Sales Qualifications are:

  • Industry-led and directly related to sales roles.
  • Available as Certificates and Diplomas across Levels 2-6

Our ISM Recognised Centres are:

  • Authorised to offer ISM qualifications which are delivered via a mix of online and face to face delivery
  • Located across the UK and can work with you to best meet your needs.

Students Have Originated from these Organisations

Do you want to take a Sales Qualification?

The ISM is recognised by the UK Government’s regulator OFQUAL as an awarding organisation to offer qualifications in Sales and Sales Management.

Our Sales qualifications are industry led and directly related to sales roles.

They are available as Certificates and Diplomas across Levels 2-6.

If you are interested in taking an ISM Qualification follow these steps:

  • Scroll through our providers (Link Below)
  • Select a centre closest to you
  • Email them with the Subject line ‘ISM Enquiry:’

Find out which ISM Qualification is relevant to you by clicking the pages below.

Do you want to take a Sales Training Course?

As part of the ISM’s Education remit we work with a variety of Sales Training providers whose materials, delivery methods and standards are assessed by our Education team to ensure their quality against industry standards.

Learners who undertake an ISM Endorsed course have full confidence that the Endorsed Training Partner has undergone a thorough process to ensure the highest quality of provision is in place and meets the National Occupational Standards for Sales.

Endorsed training courses can range from half day to a few weeks.

ISM Endorsed training carry CPD points.

If you are interested in taking an ISM Sales Training Course follow these steps:

  • Scroll through our providers (Link Below)
  • Select a centre closest to you
  • Email them with the Subject line ‘ISM Enquiry:’

Good Luck


Professional Sales Certification (PSC)

Developed by the ISM in conjunction with its partners and industry leaders, Professional Sales Certification (PSC) is a competencies-rich framework for cultivating and recognising a salesperson’s skills, enhancing CPD and helping to support and build a rewarding career path.

The PSC process helps salespeople and their organisations identify and work towards individual development goals while drawing on ISM member benefits such webinars, video content, networking groups and wider knowledge resources.

The ISM offers member access to four levels of PSC: Associate (AISM) to Executive (EISM) to Leader (LISM) and ultimately Fellow (FISM) each specifically designed to recognise and assess a sales professional’s current capabilities, skills and knowledge and which will provide appropriate support and guidance as they progress through the different stages of their sales career.

PSC begins with an in-depth Sales Skills Audit taken by each member of the Sales force which is benchmarked against 35,000 Sales professionals globally. Results from the audit are then presented to both the individual and their line manager in the form of a detailed report linked to each skill set.

This detailed feedback provides the basis for developing ongoing discussions between the Sales Person and their manager as to their individual personal development needs.

Each Sales professional then begin their relevant learning journey which is accessed and managed via the ISM’s Learning Management System. Individuals are required to show evidence aligned to meet a set of mandatory Sales Competencies set by the ISM relevant to each person’s membership level and position on the PSC journey.

The ISM can also work with your organisation to embed a number of ‘selective competencies’ you wish to see as part of the journey.

Throughout the PSC process learners are encouraged to access a range of learning materials from videos, articles, ISM webinars, podcasts to white papers helping to embed a culture of lifelong learning and development which is also supported by the ISM’s CPD Award portal.