There is a great way to downgrade your brand fast. Participate in every retail sale opportunity you can possibly find, dump your stock at ridiculous prices and insult your loyal, (over) paying customers while you’re at it. Winter rebates, summer sales, spring bonanza, autumn action, crazy days, this season’s sizzling sales festival: join in, lower your brand’s standards and lose its status and appeal.

Read more here: https://www.thedrum.com/opinion/2019/10/08/when-will-brands-quit-selling-out-seasonal-sales