As we were growing up, one of our fondest memories is often associated with sitting on our parent’s knee, being read a story. It created that initial and long-lasting bond between us. Maybe we were intrigued by a fairy-tale, or inspired by a true story of courage and bravery. Whatever it was, the fact we were regaled with a story gave us a taste for using our imagination. It added spice to our lives and helped us look at life with all its rich colour and vitality. We can remember how we felt when we were young, and we can also bring those feelings to our customers now that were are adults.

Authored and Contributed by: MTD Sales Training