When it comes to building a brand, the power of language is something that’s often underestimated. Sure a lot of time might be spent coming up with the perfect tagline or product description, but taking the steps to create and stick to a tone of voice will take your brand the extra mile.
Your brand’s tone of voice is the way your brand expresses itself in writing. It’s the ‘how you say it’ rather than the ‘what you say’ and it should be a reflection of your brand’s personality. Many companies create tone of voice guidelines to ensure all of their written copy is consistent in style whether it’s on product packaging, in an advertising campaign, or simply in a tweet. Tone of voice guidelines can be anything from a document detailing a few personality traits (preferably explained and with examples) or it can be as in-depth as MailChimp’s infamous style guide).
Authored and contributed by: Huddle London